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In the first instance, you may feel you’re lacking high-quality work to showcase. Whether you have little or a lot of experience - creating a design portfolio is never easy.
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What to include in a graphic design portfolio? So, what to include in a graphic design portfolio to make it as conclusive and informative as possible? We’ll deal with that in the following section. So, if a portfolio tickles you fancy but there’s something missing, it’s always advisable to approach the designer directly and ask if they can provide further portfolio examples. If you can’t find a particular type of design project in their portfolio, that doesn’t necessarily mean that the designer has no experience in that area. As mentioned, portfolios need to be curated, which means that designers select work that best showcases their style and skills (more on that later). Simply put, it’s a curated collection of a designer’s past work, presented in digital or physical format.Nowadays, most graphic design portfolios will be in digital format on some of the most well-known portfolio websites such as:īear in mind that although a portfolio is supposed to be a collection of the designer’s best work, it’s by no means the definitive collection. Ok, so I’ve already repeated the term several times: so what is a graphic design portfolio, anyway? Learn how to assess a graphic designer portfolio like a pro! What is a graphic design portfolio? If you’ve found yourself skimming over one to “get a general impression”, this guide is for you. The answer to all your doubts and questions lies in a graphic design portfolio. Or, for that matter, that you should be guided exclusively by your personal taste and style. Still, that doesn’t mean you can’t make informed decisions when choosing to hire a graphic designer. Guess what: graphic design is subjective, just like most creative work. Those viewing your design portfolio – by whatever medium – will want to do the same, so make it easy by including page numbers and clear project titles for each portfolio example.What is a graphic design portfolio? Where to look for one? And once you have it, how can a graphic design portfolio help you choose the most suitable collaborator for your project? We’re here to help every confused design client!
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What do you do when you find a particularly interesting website, magazine spread or book chapter? You bookmark it, dog ear it or jot down the page number somewhere. For instance, if you're a handy photographer or accomplished with coding, why not include examples of your shots or web designs? They're all more strings to your creative bow. Think about what other creative talents you might have as well. Make sure your design portfolio clearly showcases that you posses these, even if you just simply list them in your accompanying notes. Demonstrate all-round experienceĪre you only good at illustration or editorial layout? Of course you're not: you're also a solid communicator who understands budgets and deadlines, as well as the importance of meetings and updates. Is it too serious? Too flippant? Strike a balance that you believe shows off your qualities. So think critically about what your design portfolio says about you. Experienced employers, project managers and agents know how to match up a resume to a design portfolio and gauge your character strengths and weaknesses, warts and all. Take a step back and try to look at your design portfolio through another's eyes. Ask a previous client or employer for a recommendation, and write up a short case study to accompany a project. Recommendations and real-life case studies go a long way in showing how professionally capable you are. Include case studiesĭon't think of your design portfolio simply as a collection of your art and design work. Design portfolios need constant attention - you never know when you might be called on to present to Saatchi's creative directors. And don't leave this until it's unavoidable.
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Resist the temptation to bulk out your design portfolio with old or irrelevant examples of your work by having a thorough and ruthless clear out. Give your portfolio a regular spring clean Read our feature on making time for creative side projects for more insights from the professionals about the benefits of personal projects. Self-initiated projects are certainly acceptable in full-time applications, and recommended for freelance work - especially for illustrators. Your design portfolio doesn't need to be limited to only including client work. “You need to tell a story, and order your projects so that they feel fluid and complement each other,” says Malika Favre on the next page